Who Is
Judy Goodman?
Let's get to know each other....
We probably aren't all that different if you have found your way to my website! Here's my story...
The early years...
I am the youngest of four and grew up in a blue collar working class family. My mom was the strongest woman I've ever known. She taught me all about integrity and work ethic. Over the years she worked in factories, worked two jobs, waited tables and managed a convenience store. When I was in high school she finally chased her dream and became a real estate agent. She and I both had big dreams for my life. No one in my family had ever attended college and I wanted to be the first to go and the first to graduate college! And guess what? I did it! I landed my first entry level management position. I was on my way to living the American dream! I worked in retail management for the same company for 7 years. Retail is a demanding career. You work every holiday and most weekends because that is when stores are busy. I remember a mentor telling me, after I told him that I would look for a career change after the busy Christmas holiday, to never fall in love with a company....because a company cannot love you back! That sure hit home!
Climbing the ladder...
Shortly after that conversation with my mentor, I landed a new job. I went from managing a store that was part of a national chain to full profit & loss responsibility for a brand new business opening up in the area. I learned so much about
running a business and even though I didn’t technically own this business I was fully responsible and made bonus based on the monthly profitability of the business. During this time I met the most wonderful man and we married. I continued this job for several years and it was great until our daughter started kindergarten. I was commuting almost an hour each way to my corporate job. What I really wanted to be able to do was help in her classroom, go on field trips and pick her up from school. Working for someone else just didn’t allow
for the flexibility that I was craving. And not working and not having a salary coming in just wasn’t an option for our family so I started searching to see what was out there that would give me the work life balancing I wanted and needed.
I tried all the things that, well, didn't work...
I set about trying to figure out how I could quit corporate America. Like many aspiring entrepreneurs, I faced my fair share of failures. I launched a home-based business selling custom window blinds but I struggled to attract
customers. I tried advertising, joining the Chamber of Commerce but I was barely covering expenses, so I went back to work full time working for someone else. A few years later, I had the longing to try entrepreneurship
again and we invested in a franchise. Our timing could not have been worse because 1 year into our business
our country entered the Great Recession of 2008/2009. Despite investing in inventory, spending tens
of thousands of dollars building out our retail space, lots of inventory and a fancy website, the business struggled. We were forced to close the business in April 2009. These setbacks were heartbreaking, but they taught me invaluable lessons about resilience and adaptability. I tried a couple of multi-level marketing companies too but found it to be a saturated market and a business model with a lot of scrutiny. Each failure, though painful, was a stepping stone sending me in the right direction!
Finally.....something that worked
My turning point came when I stumbled into the world of digital marketing. It started with a free webinar on social media marketing that piqued my interest. I decided to dive deeper and invested in comprehensive courses covering SEO, social media marketing, email campaigns, and pay-per-click advertising. I immersed myself in learning everything I could about these strategies. I applied these newfound skills to a new online business. During my research, and while learning all I could, I realized there are so many women out there looking for a little extra grocery money, secret shoe fund, part-time income and others looking to quit corporate America...just like me!! I began using social media to create engaging content, created and optimized my website and built an email list to nurture leads. If I could do this for myself I realized I could help women just like me learn these same techniques to start their own online businesses!
Today, my business is growing and I help people just like you!
I’m passionate about helping people like you achieve the same success. I know the struggles and the doubts because I’ve been there. My mission is to help you find the resources you need to navigate the digital marketing maze, helping you leverage its power to market and your business. It doesn't matter what your business is I can help you learn how to find new customers through online customer acquisition! I can help enhance your online presence and drive growth. If I can do it, so can you!
Let’s embark on this journey together and turn your dreams into reality. I believe in the transformative potential of digital marketing and am committed to helping you harness it to build a thriving business. Together, we’ll overcome challenges, celebrate victories, and achieve the success you’ve always
envisioned.
What Others Are Saying About Working With Me
Working with Judy has been a game-changer for my business. Her expertise and guidance have transformed the way I approach goal-setting and work planning. She has helped me navigate technology issues and she has given me the confidence to serve my customers at the highest level. I highly recommend my digital marketing coach Judy to anyone looking to navigate the complexities of digital marketing with confidence and success.
Mimi Sheffer
business owner
Judy has been fantastic to work with. Her creativity and attention to detail have really helped elevate my business. She’s always dependable and brings a positive, can-do attitude to everything she does. Judy’s dedication and support make her a pleasure to collaborate with, and I’ve seen great results thanks to her efforts. Highly recommend working with her!
Haley Sterling
Business owner
Judy’s warmth and approachable nature have made learning about digital marketing an enjoyable and enriching journey. Her expertise, coupled with her genuine willingness to help, has significantly deepened my understanding of digital marketing. I am incredibly grateful for her support and guidance, which have been instrumental in my growth. Thank you, Judy, for being such a wonderful mentor!
Tabitha Yazdani
Digital Marketing
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